In an effort to promote consumer awareness of the health benefits associated with omega 3 EPA/DHA, Ocean Nutrition Canada (ONC), Dartmouth, Nova Scotia, Canada, has partnered with Dr. William Sears. Also known as “America’s Pediatrician,” Dr. Sears participated in ONC’s most recent campaign through an interview segment with Sky Radio, which played on American Airlines flights throughout the month of March. The interview aired on approximately 29,000 audio-equipped American Airlines flights worldwide, reaching about four million travelers. Dr. Sears is an associate clinical professor of pediatrics at the University of California, Irvine, School of Medicine. Dr. Sears has also launched a line of omega 3 products, including GoFish Brainy Kidz Chews and Popumz, a line of organic multi-grain crisps made with ONC’s MEG-3 fish oil.